About Us

At Segreto, we’re unapologetically nuts—about dry fruits, about quality, and about bringing health and flavour together in the most delightful ways.

What started in 2022 as a passion project quickly grew into something more—a brand dedicated to delivering the finest dry fruits and nuts to homes and businesses across the country. Today, Segreto stands proud as both a B2B and B2C brand, trusted for our quality, care, and a product range that celebrates both tradition and innovation.

Our philosophy is simple: snacking should be nourishing, honest, and delicious. From sourcing the best ingredients to ensuring they reach you fresh and flavour-packed, everything we do is driven by love—for health, for great taste, and for creating moments that matter.

Whether it's a handful of roasted almonds to start your day, or a box of flavoured cashews shared with friends, Segreto dry fruits fit right into your everyday rhythm.

Our Mission

To make premium-quality dry fruits and nuts more accessible, enjoyable, and part of your everyday life. We are committed to delivering health-forward snacks that never compromise on taste or quality.

Our Vision

To become India’s most trusted and loved dry fruit brand—one that redefines everyday snacking by blending nutrition, convenience, and delight in every bite.

What We Value

Purity First: We believe in transparency and purity. Every Segreto product is made with carefully selected ingredients and nothing unnecessary.

Innovation in Tradition: We honour the rich heritage of dry fruits while continuously innovating with exciting flavours and formats.

Accessibility: Quality should be for everyone. That’s why we keep our products affordable, portable, and suitable for all lifestyles.

Sustainability & Responsibility: We aim to grow responsibly—minimising waste, supporting ethical sourcing, and promoting wellness.

Thank you for being part of the Segreto journey. Whether you’re a first-time buyer or a long-time partner, we’re here to fuel your day with health, energy, and a little bit of crunch.

Let’s go nuts—together!